By Benjamin Ruofff
Copywriting and Social Media Marketing Intern

The other night 28 year old Amarndo Galarraga threw the 21st perfect game in the history of Major League Baseball. Well, almost. In what appeared to be the final out of the game and the conclusion of one of the rarest phenomena in sports, umpire Jim Joyce declared the runner, Jason Donald, safe.

If you haven’t seen or heard about the incident, the runner was out by a baseball mile. But what does that mean for everyone? For baseball fans it means missing out on glory, perfection and the ultimate post game for celebration.  Our takeaway for marketers and brands is that playing a perfect social media marketing game should never be a last minute judgment call, or worse yet not showing up to play at all.

With social technologies being produced at an alarming speed, it is a shock that there are still people out there refusing to accept what is certainly the future. Whether it is baseball missing the instant replay cue from both the NFL and NBA or the thousands of businesses unwilling to unlock the potential of using social networking sites, the unwillingness to move forward and accept these changes may be career ending.

Jim Joyce, the umpire solely responsible for putting an end to Galarraga’s quest for perfection, will go down in history as the umpire who blew that call. It has happened before with different umpires and refs, but it all could have been avoided. In trying to remain true to themselves as America’s past time, baseball has become stuck in the past. A simple rule change allowing a manager to challenge a questionable call during the course of the game would have allowed Joyce to review his mistake, which he later recognized.

Unfortunately in business, there is no replay to call upon when a company is called out, but there are ways to make sure you aren’t missing all the signs to garner perfection. Don’t miss the opportunity to gain perfection. Keep reading this blog or contact MicroArts today to learn more about unlocking the potential of social media marketing for your company today!