By Michaleen Craig
Developer
Inbound Marketing is the new buzz word. What does it mean? I work for a creative agency and even I had to stop to think about this new shift in marketing.
First, let’s consider Outbound Marketing. How do brands find you via Outbound Marketing?
TV
Commercials, product placement and the like; if video killed the radio star, then TIVO, YouTube and Hulu have killed TV.
Newspapers
Nothing new here, we all know that the newspaper industry is in a world of hurt. People get tomorrow’s news tonight on sites like Boston.com, CNN & Google News. Still want to make sure you aren’t missing anything? Sign up for an RSS. Think about it, pick up a newspaper and show me one thing that happened today.
Phone
Caller ID now shows up on your television. How cool is that? You don’t even have to get up to look at the phone to know you don’t want to answer it. Cold calling is dead. It’s been dead for a long time. Around here we call it “interruption” marketing.
Now the question is:
How do you find brands via Inbound Marketing
Search Engine Optimization
Search Engine Optimization (SEO) allows brands to find their way to page one of Google. Ensure that your brand is showing up on the right pages for the right terms.
Blogging
A recent study by HubSpot shows that small businesses who blog get 55% more website traffic. Furthermore, Universal McCann reports that 77% of active Internet users read blogs.
All of this is great news for brand marketers … but knowing how to reach bloggers and monitor chatter is key to delivering your brand’s message.
Social Media
Social networks, content-based communities, wikis and social bookmarking all make up the world of social media. Brand marketers need to know how to monitor their brand influence in social media—identify, map, and analyze all online activities relative to their brand.
The game has changed. Brand marketers are no long packaging their brand and releasing it via Outbound Marketing. Now brand marketers need to engage in Inbound Marketing, all while maintaining brand standards.
Game on.
Does your brand need help in monitoring, engaging and measuring your inbound marketing? Contact MicroArts today.