By Peter Getman

It’s really not a phenomenon. It’s human nature. To share that is.

But think about the last time you forwarded a link to a friend, bunch of friends, colleague… your family… Whether it be a You Tube, website URL or even a “story” you heard about a national brand. Perhaps you may social bookmark web pages to promote its content for the greater good. Or maybe you RSS your favorite sites or leverage Twitter to stay in the know.

The common link, no pun intended here, is that its human nature to share “Discoveries.”

My guess is that you’ve never forwarded any web content that you think there is chance that the recipients have possibly seen it before. Interesting isn’t it. So basic yet fundamentally it is true. Humans share discoveries.

So the key is to be discovered. That’s the art to this science. How can your brand be carefully seeded so you are discovered, and therefore forwarded – again and again?

We do this everyday for our client’s brands. Call it social branding. There, now it has a name too. Fun job huh?