EMPLOY THE LATEST ONLINE LEAD GENERATION TACTICS AS PART OF YOUR LEAD STRATEGY.

Have you ever been online, clicked on a link, found a product or service that you may or may not have been seeking and inquired about it? You are an online lead. Now imagine if there is a strategy to drive people to your website? Maybe it's a print ad, a billboard, a blog post, a press release or an integration of all. An online lead generation company does not simply include a website on an ad to drive traffic. Instead, a strong brand position and themed market campaign are needed to effectively drive traffic to your website.

LEVERAGE THE STREAM.

Online success is not achieved by simply setting up a website, putting the address on your business card and letterhead and walking away. In fact,h websites today are starting to get overrun—overrun by the stream. Twitter, Facebook, RSS and other services are indicators of the waning importance of the "reading pages" system. They are ushering in the age of "the stream" as described by investor John Borthwick:

"In the initial design of the web reading and writing (editing) were given equal consideration—yet for fifteen years the primary metaphor of the web has been pages and reading. The metaphors we used to circumscribe this possibility set were mostly drawn from books and architecture (pages, browser, sites etc.). Most of these metaphors were static and one way. The steam metaphor is fundamentally different. It's dynamic, it doesn't live very well within a page and still very much evolving.

"A stream. A real time, flowing, dynamic stream of information—that we as users and participants can dip in and out of and whether we participate in them or simply observe we are a part of this flow."

You need a website. You need it to capture leads. Leveraging the stream drives leads to the website. As an online lead generation company, MicroArts implements the latest lead generation technologies such as HubSpot, Google Analytics, Twitter, Facebook, Blogs, Banner Advertising, search engine optimization, LinkedIN and other systems to bring the most leads possible to your website. By merging branded outbound marketing communications with targeted, branded inbound marketing campaigns through the stream, we bring you the most relevant, most targeted leads that the Internet has to offer.

To achieve success with your Internet lead generation plan, follow these nine steps outlined below. Don't have all the answers? Don't worry. MicroArts can help find the right answers and create an online lead generation plan that will ensure success with a predictable ROI.

STEP 1. UNDERSTAND THE BRAND

STEP 1. UNDERSTAND THE BRAND

Do you have your branding under control? What's your brand story? What's your by-line? What's the personality of your brand? If you can't easily answer these questions then you need to get your brand under control before you can take the next step.

STEP 2. UNDERSTAND BRAND POSITIONING

STEP 2. UNDERSTAND BRAND POSITIONING

What is your product's positioning in the marketplace? Is it a low-cost high value solution? A one-of-a-kind? An eco-friendly solution? If you don't have your positioning down then taking the next step can be challenging!

STEP 3. SET GOALS

STEP 3. SET GOALS

Establish the number of leads you need in your funnel for the next quarter, quarter after that and so on. What percentage of leads do you expect to convert into sales opportunities? What kind of forecasting capabilities do you have? MicroArts has developed a formulaic method for determining ROI based on our clients' goals.

STEP 4. DEVELOP AN INTERNET LEAD GENERATION STRATEGY

STEP 4. DEVELOP AN INTERNET LEAD GENERATION STRATEGY

Do you want to funnel visitors to a form on your website to connect with you? Will it require multiple inputs? Are you going to employ inbound as well as outbound marketing?

STEP 5. CREATE THE ONLINE LEAD GENERATION PLAN

STEP 5. CREATE THE ONLINE LEAD GENERATION PLAN

Does your strategy call for a blog? Will you be using Blogger, Wordpress, HubSpot? Will you employ an off-site blog or a blog on your domain name? What about blogosphere engagement? What other forms of social media should be integrated?

STEP 6. DEPLOY CONVERSION TRACKING AND ANALYTICS

STEP 6. DEPLOY CONVERSION TRACKING AND ANALYTICS

You won't be able to track success without them, and you won't be able to fine tune your system to insure success unless you follow this key step!

STEP 7. TEST LEAD CAPTURE SYSTEM

STEP 7. TEST LEAD CAPTURE SYSTEM

Test it again. Is it working? Test it a third time. Do all your forms work? Are they distributed to the right people on your team? Insure that all components of your lead generation system are functioning properly before launching your campaign.

STEP 8. LAUNCH AND MONITOR

STEP 8. LAUNCH AND MONITOR

Launch your online lead generation campaign and monitor it closely. Tweak it, fine tune it, upgrade it and do it over again.

STEP 9. ASSESS

STEP 9. ASSESS

When you reach your goal date assess the entire Internet lead generation campaign and whether it met the measure of success. Figure out what worked, what didn't work and use that data to create the next campaign.

Start building your online lead generation strategy today!
Connect with us now to start building your online lead generation strategy today!