GET LOCAL. GET TARGETED. GET MOBILE ADVERTISING.
It's time to put your message in the palm of your prospects' hands, now! Mobile advertisements add location-based opportunities to marketing campaigns that standard computer system IP-address location capabilities don't offer. With location-aware cell phones becoming ubiquitous, advertisers are able to target consumers browsing the web within blocks of their storefronts. B2B companies are able to connect with prospects using their handsets while standing on the floor of relevant business conferences.
Not only do mobile advertising campaigns create an opportunity to drive unprecedented brand awareness but coupons and offers connecting to advertisements have unparalleled redemption rates, averaging an incredible 20%. Starbucks recently experienced a 60% redemption rate in one campaign while Planet Funk experienced a 91% redemption rate. Mobile advertising is one of the strongest advertising platforms available with a diverse range of advertising opportunities available, including mobile billboard based advertising on the mobile web, Google Android, Blackberry, Windows Mobile or iPhone application advertising, mobile video advertising and mobile advertisements via opt-in text message/SMS.
RIDING THE NEXT TREND WITH MOBILE ADVERTISING
MicroArts Creative Agency has a history of being on the leading edge of marketing communications. Mobile advertising is fully integrated overseas. Though slow to catch on in the US, it is coming. As a brand launch agency, we strategize every possible touch point for your business. We work with some of our clients to incorporate mobile advertising into their marketing campaigns.
DEVELOP EFFECTIVE MOBILE BILLBOARD ADVERTISING CAMPAIGNS: STEP 1. TARGET
Establish who your ad targets are. Who is your target audience? What kind of handset might they typically use? Applications? Mobile websites? Are they likely to use text messaging? Mobile video? STEP 2. SET GOALS
Define your campaign goals. Is it brand awareness, mobile conversion rate or a certain volume of ad-clicks? Increase in corresponding store-sales?
STEP 4. PATH IT
Develop the proper ad-landing mechanism. Will the mobile billboard advertisement link directly to call a phone number upon clicking? Will it drive people to download an application? Send them to a webpage?
STEP 6. RESEARCH THE SERVICE
Identify the proper partner to deploy your ads. Each network has its own relative strengths and weaknesses depending on what kind of target audience and campaign goals you have.
STEP 7. LEVERAGE YOUR PARTNER
Work with the partner to develop ad creative that will take full advantage of the advertising platform the partner has to offer.
STEP 9. LAUNCH
Launch and monitor the system closely. Be ready to make changes at a moment's notice if something unanticipated happens. Like Banner advertising, the ability to make changes is a huge benefit.
STEP 10. ANALYZE
Assess success. Improve upon what works and change what doesn't.
MOBILE ADVERTISING CAMPAIGNS DEMAND
A MOBILE ADVERTISING AGENCY.
Send us some mobile communications right now via SMS if you're interested. And MicroArts will design, develop and launch your mobile advertising campaigns for your brand to connect you with your target market in the right place at the right time.
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Get Sold! Understanding How It All Works.
You leave home each morning with your cell phone. Each day around 3 p.m., you arrive at your favorite coffee shop for an afternoon pick-me-up. As things go, your schedule changes and you find yourself running errands, answering a business call, catching up with old friends, you know what we mean. So does your favorite coffee shop. And they miss you. And, you actually miss the routine of stopping by. While making a quick run to the store, which is in the same general area as the coffee shop, a text comes through on your phone.
"Swing by and enjoy an awakening cup of coffee." Timing is right, the offer is right and you almost feel like an old friend is reaching out.
That is targeted.
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"Mobile advertising is almost (just now) 10 years old and is barely beginning to show signs of maturity. Yet its unparalleled performance shows signs that advertising is about to enter a golden age of connecting companies to customers in new and unforeseen relevant ways. You can experience this golden opportunity today through modern mobile advertising opportunities."
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MicroArts Creative Agency
Since 1988, we've been perfecting our practice as an Internet marketing agency, including mobile advertising as part of our Ultimate Marketing Mix.
Other Internet marketing services include:
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STEP 1. TARGET
