SEARCH ENGINE OPTIMIZATION IS ABOUT
THE POWER OF WORDS.
Search engine optimization (SEO) focuses on organically achieving top placements on search results from sites such as Google and Yahoo. When potential customers search for your product or service, they type specific words or phrases. When the list of sites is displayed, the customers can read the description and select the site identified as most relevant to their needs. As an Internet marketing agency, MicroArts specializes in creating websites with search-friendly pages, product-specific key words/phrases and appropriate site linking both within the site to various pages and externally to complementary sites. For the best results, use search engine optimization as part of an overall brand strategy.
UNDERSTAND THE EVOLVING SCIENCE
OF SEARCH ENGINE OPTIMIZATION.
It used to be that good web marketing simply meant building professional websites that appeared consistently across platforms and browsers. It was an art. But that's not the case anymore. Today's website developers need to know how to build sites that deliver high rankings in search engine results. And anyone who has looked at web analytics will tell you that the SEO business is a science with real number crunching.
UNDERSTAND THE GROWING VALUE
IN SEARCH ENGINE OPTIMIZATION.
Google, the leading search engine, uses an ever-changing algorithm to determine its search rankings. MicroArts, an Internet marketing agency, is dialed in to build and promote your site to ensure a positive return on your SEO investment. Using industry tools like HubSpot's Website Grader and SEOMOZ, we are able to quantify your site's search ranking, estimate costs to improve the search ranking and deliver real results on that estimate.
UNDERSTAND AND CHOOSE THE RIGHT KEYWORDS ...
THEN OWN THEM.
Our Search Engine Optimization team will first work with you to determine both the "long tail" and targeted search terms to seed your site with. Choosing the long tail terms may seem easy enough, but when tagged with the correctly targeted search terms, the right keywords can mean the difference between four to six web leads a month and four to six web leads a day.
TEN STEPS TO IMPROVE YOUR WEBSITE'S SEARCH ENGINE OPTIMIZATION:Depending on whether we are starting from scratch or working to improve an existing site's search ranking, the steps are the same:
 STEP 1. RESEARCH
Perform an in-depth research and analyses on keywords and search terms to determine search volume, advertiser competition and estimated cost-per-click.
STEP 2. COMPETITION
Complete an in-depth study of online competitors and their search engine strategies. Know your competition and where they rank on leading search engines. Let's set the bar ... and beat it!
STEP 3. TAGS
Analyze and rewrite title tags, meta keyword tags and meta description tags—nuts and bolts. These are the first things that site graders look for. ...That's why we get them right the first time!
STEP 4. IMAGE TAGS
Develop ALT-image tags for all unique images. You don't have to sacrifice design for a website that ranks well with search engines.
STEP 5.HYPERLINKS
Develop anchor text for all unique hyperlink text links. Be smart about what words you use to link. Gone are the days of "click here."
STEP 6. PAGE HEADERS
Develop H1 headers on all unique pages. Make search engines your new BFFs. If you make it easy for them to know what your page is about, they'll return the favor with an improved search ranking.
STEP 7. CONTENT
Analyze and rewrite page content for keyword density. Seeding your copy with search optimized copy isn't hard when you write about what you know. We'll just make sure you have enough copy to go around. Blogs are a great way to introduce SEO-focused copy to your users.
STEP 8. SITEMAP
Configure a Google sitemap. Remember your new BFF, Google? Well, they just love it when you give them a sitemap, too. This document tells them just how many pages you have on your website...and which ones are the most important. It's also a great tool for re-indexing your site when you have new and updated copy!
STEP 9. INBOUND LINKS
Analyze and suggest inbound links via partner and peer sites. Reach out to peers, partners and colleagues and encourage them to link to your site. If you are able, provide them with SEO language to use for the hyperlink.
STEP 10. RESULTS
Monitor. React. Give search engines the time needed to fully index your site. It can take weeks to months for you to see the results of your hard work. Don't let that stop the flow of content updates to your site. Keep seeding your site and your site's blog with SEO copy. Meanwhile, monitor your site through webmaster tools to insure your site has been properly indexed and ready to be included in search engine results.
If you are ready to drive web traffic to your website, contact MicroArts' Web Development Team to begin the conversation.
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"Timber Frame Homes"
In 2007, MicroArts launched a website for Woodhouse® The Timber Frame Company. This site not only stands out as an industry leader, but has become their #1 sales tool.
Woodhouse® is consistently on Google's page 1 when searching for "timber frame homes." The site generates an average of 135 unique web leads a month. With the shift in the economy, the optimized website has been the saving grace for the company.
Eighty percent of Woodhouse's traffic comes to the site by way of search engines. Of that traffic, 15% of site users found Woodhouse® by searching for "timber frame homes."
By owning "timber frame homes," Woodhouse®, sequentially, is better positioned to own the targeted search terms associated with "timber frame homes."
View the complete case study.
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"Search engine optimization begins at the core. We know what keywords we are targeting from day one. That messaging is driven by design, filtered into the code of the site and supported in the copy. Seeing it all come to fruition in Google is so rewarding!"
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MicroArts Creative Agency
Since 1988, we've been perfecting our practice as an Internet marketing agency, including search engine optimization as part of our Ultimate Marketing Mix.
Other Internet marketing services include:
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STEP 1. RESEARCH
