What exactly is a webcast?

Webcasts are online videos and/or animations used to promote products and companies and inform users. Webcasts allow users to see, hear and feel the difference that your product or company offers. They can be presented in different formats.

• Corporate Video MicroArts' Video Production team works with you to provide webcast services that promote the right message to the right audience. Corporate videos include:
  • Product demonstrations
  • Customer / Client Testimonials
  • Message from the Founder / CEO
• PowerPoint > Video Stream Your company's best PowerPoint presentations can be converted into video streams. Add voiceover to enhance your messaging and these stand-alone sales tools can be served directly from your website.

Content is king, so says Google.

One of the most important parts of Internet marketing is high-quality, interactive content. Webcasts represent a unique SEO opportunity in which site owners:

• Present content to an engaged audience
• Develop targeted content to drive search engine traffic to your website
• Deliver important marketing and technology statements via video
• Provide actual customer references on camera

Integrate webcasts for the greatest exposure

There are two kinds of Internet webcasts—live and pre-recorded. In order to effectively capitalize on a webcast's value, you need to market it effectively.

Demand generation is a vital part of the ROI value for webcasts and webinars. The Ultimate Marketing Mix: social media outreach, search engine advertisements, search engine optimization, email marketing and other promotional campaigns.

While pre-recorded webcasts also need Internet marketing for demand generation success, they provide the opportunity to add high-production upgrades to the webcast prior to being viewed online. Improve the user experience of your pre-recorded webcast with:

• A dynamic table of contents
• Dual-screen video
• Subtitling
• Synchronized animated graphics
• User-driven content presentation

Webcasts are an important investment in content creation and marketing. Webcasts are a great way to promote interest and gain valuable user data.

STEP 1. DEFINE

STEP 1. DEFINE

By understanding the entire sales process and the key product differentiators, we can identify opportunities where webcasts help promote the product. Would a product demo showcase how easy your product is to use? Would a testimonial help highlight a key selling feature or overcome an objection? Do you have a PowerPoint presentation that demonstrates a defined process?

STEP 2. INTEGRATE

STEP 2. INTEGRATE

The most effective webcasts are strategically integrated into the website. They should align with the sales process. Simply including a list of unrelated videos does not encourage users to click. Attaching webcasts to a relevant point in the online experience does.

STEP 3. SHOOT

STEP 3. SHOOT

A video shoot requires more than just a single day of smiling pretty for the camera. Our web video team storyboards the shoot, prepares copy, shoots and then edits. We bring professional grade videography and technology to the table, insuring your video is of the highest quality your customers expect.

STEP 4. REGISTER

STEP 4. REGISTER

Since this is a form of lead generation, let's track your viewers. Use online registration forms to view pre-recorded webcasts or attend live webcasts. Tie these lead-capturing forms into back-end databases like Salesforce and Hubspot.

STEP 5. FOLLOW-UP

STEP 5. FOLLOW-UP

Follow up with webcast registrants to continue the conversation:

• Offer a download of PowerPoint slides from the webcast
• Request users participate in a brief survey surrounding the webcast / product / company
• Thank users with an unpublished whitepaper—provide them with a resource that is not available on your website to show them they are an "insider"
• Invite users to future events and webcasts on your site.

Let's talk about how MicroArts' Video Production team can turn your vision into a reality.