 |
"Delta Software International hired MicroArts last year to reposition DSI's core product CADPro and to help launch new products DrawPro and Instant Designer.
Working with MicroArts defines the meaning of "teamwork". From CEO Peter Getman to our Account Executive Amanda Gingras, to many talented individuals in-between - the workforce at MicroArts made us feel that our project was their top priority. MicroArts' finished results are exceptional. Even our last minute revisions and requests were met with enthusiastic support and a genuine commitment to hitting target deadlines - even if it meant some late nights for those involved in the project.
For all their hard-work ethics, MicroArts is consistently up to speed with new developments in technology marketing and go-to-market strategies. Between our website work, corporate branding, product messaging and new designs, the genius of MicroArts is one of the best kept secrets in the business."
"We had just secured our Series A round of financing 8 weeks before the start of our short seasonal lawn & garden business. We needed a firm that was innovative, a very quick study of us and our industry, and had the ability to deliver in a candidly unrealistic timeframe. We needed a branding reposition, enhancement of our image, print and radio ads, supporting collateral, a website among many other things, all within 8 weeks.
We interviewed large firms in New York and Boston thinking that size and reputation would be the right ingredient to ensure success for our requirements. We at the last minute added the local firm of MicroArts to the interview schedule.
From the first meeting where it was obvious that they got it with an immediate, on-target analysis and suggested why-to buy statements to full deliverables 8 weeks later we knew we had the right firm in MicroArts. We haven't looked back since and the partnership with MicroArts has been nothing but flawless. There is not a day that goes by that we do not get complimented on our brand or marketing materials."
"I've known Peter Getman for nearly a decade and worked with him at multiple companies. I value our relationship with MicroArts. Together, we successfully launched our company and positioned our value proposition to engage the market place. They are willing to step up and deliver when a spontaneous opportunity arises. Their team is responsive, friendly and just great to work with."
"Bucky's has a vibe that we wanted to capture online and drive online business through a new consumer website. We engaged the nice folks at MicroArts. They exceeded our expectations and we have since recommended them on a number of occasions. Hip, cool, real people work at MicroArts. You'll enjoy your experience with their team."
"Over the years, we have enjoyed a very close working relationship with our friends from MicroArts. They bring a unique perspective and skillset to our firm's brand building efforts. Transforming our website to become a living, working toolkit expressly for our clients and referrers was genius, and a monumental achievement! They are bright, responsive, energizing, fun professionals who have become personal friends."
"As as newly formed group, we needed a to establish an identity and make ourselves known. MicroArts named our brand, helped us differentiate ourselves, developed our presence and launched us successfully into the global market in which we compete. We value our relationship with the people at MicroArts, and continue to rely on their expertise. Based on our experience, we are recommending them to our colleagues."
"Hire MicroArts because you don't want them working for your competition. Their team wants you to win, you can really feel it. They've done everything that has our name on it, including naming us. Our sales are great, we're expanding our business and enjoy our relationship with the people at MicroArts. They get it done."
"MicroArts took the time to explain what we were going to do together and why, not just a "here's what you need to do".
The research into our fit in the local economy really saved us a lot of time and money in the long run.
MicroArts was the third marketing group I used and the first to explain what needed to be done.
MicroArts solved more of our issues than just a desire for increased sales, they gave us a path into the future."
"We continue to enjoy excellent feedback from our clients about MicroArts' smart and stunning solutions to our branding needs. Business is booming for us, and MicroArts certainly contributed to that success with their cutting edge website design and highest quality collateral material. It was a great pleasure to work with this group; we found them to be both fun and professional with an inspiring aptitude for design."
"We're a large home installation company in the United States and we're planning the launch of a new division and new consumer product brand to roll out nationally. MicroArts named the brand and drove the creation of this consumer brand and we're excited about it. We expect great results from this strategic initiative and the new revenues we're targeting will be exciting."
"We have worked closely with Peter and the MicroArts team on all aspects of bringing our product to market. From product strategy, to naming, position, identity and even the GUI and UE for the product itself, they've been instrumental in our recent success. Our goal is to become a household brand name and we believe we've built the right team to accomplish this."
"Initially, we asked MicroArts Creative Agency to name our business, our marketing strategy, and design our brand identity from our logo to our fleet of oil trucks They captured who we are. We love it, our customers are always commenting on it and most importantly our revenue growth is impressive."
"Newmarket International's enterprise software is used by thousands of users around the World. We engaged the MicroArts Creative Team to work with our development team to design the graphical communication and iconography of the application interface. Our customer feedback has been very positive and we share this success with MicroArts."
"MicroArts is a true extension of our company. We partnered with their creative team and they've been delivering big and non-stop. Together, we've named, packaged and launched a new consumer brand that's poised for global success. We expect our relationship, both personal and business, will continue into the next decade. I refer them to whoever will listen. Good, Smart, Fun People."
"We worked closely with MicroArts to rename our Pier 1 brand and launch it. Their team is enthusiastic, strategic and creative. It was a great experience for us and a success for our business."
"I would be spending my life on airplanes right now had it not been for MicroArts' suggestion to package my idea as a live action DVD, " says Tod Wilcock, CEO of Elemental Concepts. "The decision to do so not only saved me personal hardship, but enabled me to share my proven methodology for selling successfully on the golf course with far more salespeople than my seminars ever would have."
"MicroArts nailed it. The name of our brand, its identity, the launch plan for our business and its execution. In our first 6 months, we hit our goal of selling all our capacity and are now preparing to expand our business. MicroArts put Verde on the map, no question about it."
"We contracted MicroArts to launch our company with a new business campaign. It worked wonderfully. In the first two years, we gained hundreds of high end customers, both commercial and households. We built our brand quickly and now are a top player in our region. They understood how to move business in our direction and did it. Thank you MicroArts."
"We retained MicroArts to ignite our Internet business. I'm happy to report that our revenues have been on a steady climb since our new web strategy has been put into place. We had an aggressive deadline and they delivered on time and on budget."
Trillium Harte Hanke is part of a billion dollar company and able to leverage its huge network of clients. Our challenge was first to educate the market such that clients value the unique problem they solve. This takes a "show-me-don't-tell-me" educational marketing strategy. We implemented VIP seminars, dimensional mail programs, newsletters and webinars to target evangelists within their market both in the US and Europe. Trillium is gaining momentum and differentiating itself as the educational leaders within their domain.
"HoustonStreet's success in the energy marketplace can be attributed to our brand, our applications and our people. Functioning as our ‘virtual' marketing and design department, MicroArts' dedicated team crafted our definitive market perception and compelling user experience. Their work, both here in the US and now in Europe, is enabling us to compete effectively with more entrenched competitors. That's the power of our brand."
"Teaming with MicroArts as our creative partner is one of the best decisions we've made--hands down. They have helped us deliver tremendous results to our clients--from developing killer brands to compelling, beautiful websites. They're a group of smart, hardworking people who combine the best elements of incredible creative talent, terrific relationship management, and a laser-like focus on ROI for their clients. And, they're a true pleasure to work with."
"The internal feedback for Studio and PSP9 is great and I anticipate that these fresh design approaches will really help us in retail. Even the usual in-house skeptics were pleased. We are in the process of developing prototypes for smaller packaging for a number of retail pitches, and the designs are transferring nicely to these reduced sizes, further reinforcing the product branding. The Senior Buyer at Target Corporation communicated that Album DLX, and STD packaging was "GREAT", which is a huge boost to us from a major retailer. There were other comments that "we get it" and understand their consumer audience. We've never received that kind of packaging feedback from Target and I feel it is important for your design staff to hear this as well. Thanks for guiding us through the re-branding of our products and educating us with your expertise regarding our competitors, why-to-buy statements, secondary key messaging, etc. Hopefully, the future will bring another opportunity to partner again."
"As we worked to establish our new company, MicroArts was a tremendous asset. The team listened carefully to our customers, objectively synthesizing what they were saying, and then advised us on company positioning, strategic messaging, and company and product naming, all of which have resonated very successfully with our target market."
"We engaged MicroArts to help us with a rewrite and design of our web site and company collateral and the team at MicroArts was fantastic. They took the time to find out who we are, not just what we do, making the project not only more successful but more enjoyable as well."
"Clients, business colleagues, and prospects constantly compliment us on the cleverness of our branding, corporate identity, website and our overall marketing communications. Because of MicroArts' strategic and creative guidance, we are enjoying unparalleled success through our business marketing initiatives. And the MicroArts team is a pure joy to work with."
"MicroArts guided us through the process of repositioning our flagship software product - from developing a new name and high-level messaging to designing an attractive new package. Protect & Restore Suite has garnered a positive response from retailers and we are expecting a healthy increase in sales. We are extremely satisfied with both the process and outcome of our collaboration with the MicroArts team."
"MicroArts creative team helped brand our corporate event and put us at a whole new level with our clients. They presented us with a theme, had outstanding ideas to keep every aspect of the event consistent with the theme and messaging throughout the three day event and delivered on every promise. MicroArts was instrumental in working with GreenPages to host a top-notch event. They were with us every step of the way."
"The response to our site has been incredible. I wish I could take credit,
but it had nothing to do with me. Peter Getman, who heads our creative
agency partner MicroArts (www.microarts.com ), and
his team were responsible for making it happen. I highly recommend
MicroArts if you are looking for assistance in branding, design, strategy,
etc. They are an incredible full service partner and are highly
responsive."
"Sheds USA hired Microarts to re-design and re-launch our consumer website.
Our challenge of handling multiple distribution channels through one site
was met by the Microarts team with technical sophistication and a seamless
user experience for our customers. Microarts additionally spearheaded the
creation of an extensive image library for both our site and future
marketing endeavors. This library enabled them to create an online buying
tool unlike any in our market. This tool has yielded a close rate of 66%
since its inception, over twice what we are accustomed to seeing in our big
box distributors.
Just as important, the developers were able and willing to collaborate with my
internal developers to create solutions that integrate cleanly with my
existing infrastructure. The result is a truly dynamic site that will move
as our business does without intensive manual updating with each new season.
The most impressive and lasting facet of working with Microarts was their
team. Every challenge was met with enthusiasm, creativity and solid
technical expertise. Many of the bonds build with these caring yet capable
people will continue long after the work is complete!"
"We're drowning in compliments as the result of our new package designs.
I've gotten compliments verbally, over e-mail, and the retail outlets
are raving about the design. Finding a company like MicroArts with their
extensive experience in retail packaging gave us the ability to
concentrate on marketing our product. You can always rely on MicroArts
to deliver top-notch service and new fresh ideas. MicroArts was
definitely an integral part of our success! Aside from the tremendous
results with the design - Grisoft really enjoyed working with the
MicroArts team - always there to add value to our team, never skipping a
beat!"
"WiLife initially choose to embark in a relationship with MicroArts not only because of their extensive packaging experience
but because of their commitment to our team and the success of our products. Since we started using MicroArts our
confidence in their work and their team has grown. It’s vital to work with a partner who listens to our needs and
is able to understand our products' differentiators and turn them into innovative package designs that deliver results.
We worked very closely with MicroArts, often under quick turnarounds and tight deadlines and they delivered a truly
innovative and outstanding product!"
"MicroArts has been a valuable extension of our marketing department. The
team is consistently responsive and flexible to help us meet our deadlines.
We can always count on excellent creative, including a superb job with our
print advertisements, email marketing initiatives, and constantly evolving
website."
"The team at MicroArts has been extraordinary. The creative process is something that's new to us and they were wonderful in taking us through the creative process and making us feel great and building the brand that really reflected the messaging we were looking for. We look forward to a very long relationship with MicroArts."
|
