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BUZZ ROOM

The OhMiBod product has experienced a tremendous amount of online growth since its initial release. Part of the challenge with a unique product like the OhMiBod, is developing an online outreach strategy that targets multiple consumer markets. With OhMiBod we had several objectives at the outset of our iPR campaign in order to further enhance their online growth.

Our objectives:

  • Create additional online momentum for the OhMiBod brand by increasing the number of unique brand impressions and driving traffic to the OhMiBod homepage.
  • Leverage existing blog activity to spread awareness of new product releases
  • Broaden online reach to build OhMiBod awareness within different consumer channels such as health fashion etc.

What We Did:
Blog Kit Creation
Using existing OhMiBod collateral we created "Blog Kits" in different interest categories including Health, Technology, and Fashion. The purpose of these blog kits was to make it extremely easy for blogger's to pick, retreive and share OhMiBod material that is most compelling and appropriate for their blog readers.

Blog Contest
 We thought a great way to promote blog postings about the OhMiBod product would be to run a fun contest for all interested bloggers to be a part of. Using the different blog kits we created, we gave bloggers the chance to win free OhMiBod products by simply featuring OhMiBod in a blog post.

We knew immediately that the DoubleCheckMD technology would help consumers, doctors and medical professionals uncover and retrieve important and in some cases life saving data about multiple drug and symptom interactions. Knowing the value of the DoubleCheckMD technology would be clearly conveyed during the user experience, our primary focus was to make as many potential users aware of its life-saving capabilities.

Our Objectives:

  • Increase online awareness of the DoubleCheckMD technology
  • Create value adding content around the DoubleCheckMD brand
  • Provide thought leadership within relative online communities
  • Drive traffic and increase usage of the DoubleCheckMD site

What We Did:
Online Competitive Analysis
We did a comprehensive online analysis to determine the full competitive landscape relative to DoubleCheckMD. A thorough understanding of the competition helped us craft an effective and long-term iPR strategy.

Blog Outreach:
We identified a list of influential bloggers to follow along with and build awareness for the DoubleCheckMD brand by contributing value added insight.

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Contact Us
See how our in-depth knowledge of Social Media and its ability to create Digital Influence can take your brand to the next level!

Call us at: 603.430.1110
Brand Design & Development
Seeding the idea inside your target customer's mind that makes the offer unique and valued [ideally valued most].  This includes crafting and packaging of key outward communiqué that deliver the brand in the most clear, concise and memorable manner possible.


Graphic User Interface Design
GUI design is a unique talent of our design team. Our designers become a part of your development team to deliver success. Somehow we have successfully done this many, many times over the years.


Social Media Influence Marketing
We understand what it takes to seed brands online and grow them using the power of digital influence. Combining our brand launch expertise with an in-depth understanding of online social mediums we are able to engage online audiences and create high levels of awareness. By creating interactive tools for online use we capture the attention of valued constituents while compelling them to share their experiences with others. The end result: a brand that never sleeps.
Complex Website Design & Development
We're dialed into today's thought leadership and leverage today's web strategies, design, and technologies into our client's websites. Our underlying goal for every site we build is for it to be our client's number 1 selling tool, new lead generation strategy and provide an impressive brand experience for the users.


Advertising, Direct Mail & Tradeshow Programming
We work closely with our clients to determine media placement strategies supporting the media buy plan and in parallel create advertising that manifests the brand strategy and supporting brand position in a clear, concise and engaging manner.


Web Commercials, Demos, Video Case Studies
We create and combine video and animations together to create powerful information delivery systems custom made for our clients.
Neo-Traditional Public Relations
We dovetail old school public relations strategy, discipline and outreach with new Internet and Social Media focused strategies and programs.


Consumer Packaging Design
Creating your silent sales person that out sells on the shelf right next to your competition is as exciting as it gets. We've designed consumer packaging successfully hundreds of times for products that sell in Walmart, Best Buy, Lowes, Home Depot, grocery stores - you name it. From name brand organics to consumer electronics, software, hardware, tools, food, games and educational products, we know how to design consumer packaging that will move products off the shelf.


Unordinary & Extraordinary Projects
Our creative passions can be vast. From the next generation Graphical User Interface for a web 2.0 business, to massively integrated B2B websites to Salesforce.com to filming and producing full length documentary movies, we love pioneering in new communications that set the bar high for the competition.
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