The online world of communication can seem like an elaborate and confusing place. It is vital to know where your valued constituents are spending the majority of their time online and why. In the observation phase (typically 4-5 weeks) it is our job to identify, map, and analyze all online activities relevant to your brand.

By monitoring numerous online mediums and identifying key influencers within them, we are able to develop a clear understanding of the conversation drivers around a particular product or service. Studying the nature of multiple interactions within online communities, blogs, and social utilities helps us identify and understand trends that are essential for building valuable relationships. The end result of the influence monitoring phase combines our proven brand launch expertise and thorough understanding of the online marketplace in the form of an actionable plan for engaging influential online audiences.

This is where we take the steps for engaging influential online audiences and put them into action. The Influence in Action phase supports the broad influence strategy established during the monitoring phase by the execution of a series of highly targeted, tactical communication efforts. The first category of these efforts includes building and managing relationships within opportune mediums such as blogs, news sites, social utilities and social networks. This phase helps us effectively heighten awareness and better understand what type of content influential constituents are seeking.

The second category of these communication efforts includes the roll-out of interactive experiences in the form of rich digital content. This content may include viral videos, podcasts, wikis, microsites, and other social media content formats to effectively engage online audiences. These pieces of content are designed to capture the attention of online users while compelling them to share their experience with others. By leveraging our in depth knowledge of content sharing mediums we are able to effectively distribute rich media experiences in places they will be recognized and shared by influential groups of people.

By fully understanding the quantity, relevancy and frequency of online activities surrounding your brand during the Influence Monitoring stage, we are able to closely track your campaign from the launch of your very first initiative. Being able to accurately track our client's digital efforts is an imperative part of how we maintain effective, long term digital influence.

The Influence Measurement phase at the highest level relates the initial campaign objectives established at the outset of the campaign with the results produced during the Influence in Action phase. Multiple qualitative and quantitative metrics are used to track individual campaign efforts, giving us a clear indication of the overall success of your campaign. In addition to the measurement tools we currently have in place, part of our ongoing commitment to excellence is closely following and taking advantage of valuable tools as they are developed and made available for use.

Here are some of the tools we offer for tracking your campaign:

• Viral Video Tracking: hits, number of site distributed, user statistics
• Website analytics: tracking of relevant website statistics as a result of your campaign
• Blog Dialogue Meter: track total conversations as a result of campaign
• Total Campaign Report: bi-weekly or monthly report that includes all of our metrics in an easy to read document