THE ULTIMATE MARKETING MIX

MicroArts is proven in creating compelling strategies and communications for a wide variety of B2B and B2C clients. Today, we're a leading go-to-market agency that implements interactive and integrated communications to aggressively drive new revenues for our clients. We do this by leveraging the ultimate marketing mix of traditional, online, social media and PR communications to lead your audiences through a well-defined path that leads them to discover, learn, believe, try, buy, regularly use, and—ultimately—evangelize your product or service.

Together, with our clients, we craft brand positions and identity, test assumptions and set go-to-market strategies. Our communication programs are designed around a central model that contains cost drivers, historical metrics, ranges of performance, adoption rates, abandonment rates, promotional success rates and other factors to create a comprehensive platform that predicts marketing ROI and growth.

Once the formulaic testing of our programs yields data enabling us to project a user adoption rate, we will quickly and confidently deploy them via Internet, mobile media campaigns and integrated traditional media where viable. Designed to ensure ROI, these programs and campaigns will not only drive new user adoption, but also increase usage amongst existing users and finally, but equally importantly, entice a virally driven adoption of the brand.