Discover, create or develop the difference that delivers the superior offer that the target customer will value most. Confirm that this differentiation strategy is sustainable by the brand over a profitable period of time. Then dream up the obviously unique idea to launch this brand’s superior value proposition into the market in an engaging, enticing and memorable way.

Once the brand strategy is set, we devise a detailed brand launch plan to establish specific timelines, communication channels and mediums, budgets and actionable logistics.

Craft the one title that, when uttered verbally, differentiates and positions the offer of superior value.

Seeding the idea inside your target customer's mind that makes the offer unique and valued [ideally valued most].

To determine where a brand "starts and stops" is often easier to identify than it is to practice. We determine how to expand our client’s brand equity into a new product or service that is related to an existing brand, but that offers a different benefit and/or is attractive to a new market segment and demographic.

The crafting and packaging of key outward communiqué statements that deliver the brand's position in the most clear, concise and memorable manner possible.

Our client's brand messaging assets often include:

Brand Byline
The line that captures the business you’re in, your difference, and why your market should care about your value. It provides the foundation of your communications by which all marketing programs aim to make this believable, tangible, and valued. The byline will travel with the logo consistently across all marketing communications.

Brand Slogan
This slogan will dovetail with the big idea and capture the essence of its message. The slogan typically tugs on the emotions of your market and presents itself in a punchy and memorable manner.

Brand Story
Your Brand Story is a short readable document of 2-3 paragraphs that describes the history; how your company arrived at its current position and the vision for your excellence. As such, it validates and makes believable (to your customer) your ability to deliver on the claims you make in your byline, slogans, brand promise, etc. This story will find its way into proposals, backgrounders, the About section of your website, press releases, company brochures, etc.

A major overhaul of a brand, starting with its positioning through creative rejuvenation of the brand identity and proceeding to a communications launch into the refined target market.

The clear, concise and bulletproof statement about the brand and often parent company. A quick read of 3-5 sentences providing a no-fluff, rock solid factual snapshot for investigating press contacts.

Narrow the brand’s value proposition to launch a new market category and thus be the 1st brand in this category, and then name the category with your brand’s descriptor.

We craft provocative combinations of type and visuals that work together to pique the interest of your target customer. For use online, in ads, tradeshow booths, promotions, presentations and collateral systems.

Create and design the symbol in an abstract sign to embody the brand and introduce the brand name. The logo itself is an obviously unique graphic mark fused with the brand name to symbolically begin to position the offer.

The outward creation and manifestation of the essence of a corporate brand, product brand, service brand or branded environment onto its most commonly seen & heard communications [also often called Core Brand Assets.]

Deliverables within a brand's identity system may include:

• Corporate identity design [Letterhead,
  business card, etc.]

• Sell Sheets

• Typography templates for letters, emails and
  other common communication documents

• Verbal identity templates for use in elevator
  statements, voice mail, telephone on-hold, etc.

• PowerPoint templates and presentation
  design & development

• Business graphics

• Product packaging design

• Videos for office reception area, etc.

• Proposal template design

• HTML email templates design

• External signage design

• Splash screens design

• Environment design to manifest brand identity
  & experience throughout offices/retail store

• Fleet vehicles design

We concept, write and design all sales presentation materials, brochures, sell sheet kits, pocket-folder kits, product kits, press kits, and high-end coffee table brochures. Digital sales tools and digital sales collateral systems are becoming common place for our client’s communication arsenal as well.

Create consistent treatment and synchronization of all elements of brand identity, across a line of products or services and/or across geographic and demographic markets.

Our staff writers research, write and publish the content required to properly support our brand strategy and brand position. This role is often overlooked and brands are starving for written content.

Defines, teaches and helps maintain the proper usage of the brand logo, typestyle and other visual elements for all communications over time by many different people within an organization.

GUI design is a unique talent of our design team. Our designers become a part of your development team to deliver success. Supported internally by our own developers and experienced UI team members, we create successful UI designs that deliver not only the best look, but also the best user experience.

User experience design is all about creating architecture and interaction models to positively impact a user's perception of a Web page. The scope of the field is directed at affecting "all aspects of the user's interaction with a Web page: how it is perceived, learned, and used," our creative agency designers employ this scope to successfully design your user experience.

iPR(internet public relations) describes the online communication efforts used to reach, engage, and heighten awareness for online brands. Our creative agency has embraced this new phenomenon since its infancy and is now leading the way in iPR brand tactics.

A digital influence plan sets forth both the strategic and tactical initiatives at the center of an iPR campaign. A digital influence plan implemented by our creative agency clearly depicts where/what types of places valued constituents are spending their time online and the types of online initiatives needed to reach them.

Social Media is a rapidly evolving, socially driven phenomenon that plays host to digital influence. But, what exactly is social media? Why pay attention to it? Knowing exactly what social media is and why it is important for online brands is essential for creating a long-term, sustainable competitive advantage. Our brand designers understand the importance of this concept and have successfully facilitated this brand adoption process many times.

Getting a loyal base of online readers requires the writing and publishing of blog content that is relevant, up-to-date, and engaging. The publishing of high quality content onto blogs can add-value and create heightened awareness for your brand (this is a new favorite of our brand launch team).

Where are valued constituents spending the majority of their time online and why? Value-adding online research by our creative agency carefully monitors online mediums and identifies key influencers within them. Assessing the nature of interactions in places like communities, blogs, and social utilities provides the right insight for building on-brand content that engages the online user and creates relationships.

Understanding the online presence of your competitors is imperative for creating an effective social media and influence strategy. An effective online competitive analysis answers important questions about your primary competitors such as: What type of digital initiatives are they deploying? Where are they deploying these initiatives? What type of content strategy are they using? What digital strategies are working effectively/not working effectively? Our creative agency can help you answer these questions.

At the highest level campaign tracking relates the initial campaign objectives established at the outset of the iPR campaign with the results produced during the implementation of the campaign. Our creative agency utilizes multiple qualitative and quantitative metrics used to track individual campaign efforts to give a clear indication of the overall success of online campaigns.